Press

ÉLARA is excited to announce the launch of our new sustainable collection, featuring handbags made from 100% recycled materials. The collection includes a range of styles, from totes to crossbody bags, all designed with both fashion and sustainability in mind.

ÉLARA has opened its first flagship store in London's prestigious Mayfair district. The store features the brand's full collection of handbags and accessories, as well as exclusive in-store only items.

ÉLARA has been named Sustainable Brand of the Year at the annual Fashion Awards. The award recognizes the brand's commitment to sustainability through its use of recycled materials and ethical production practices.